As Principal Partner of USA Rugby and Premium Partner for the Eagles, Medallia has extended its support of the USA Men’s XVs National Team to feature on front and back of jersey for England and Ireland tests.
The global leader in technology joined the USA Rugby family in March as Official Experience Partner and Voice of the Union. Since then, Medallia has implemented its intelligence to capture fan insights through LivingLens, a platform that analyzes video messages for sentiment. For the past few months, the platform has received numerous video submissions from fans, allowing the union to better understand how the rugby experience impacts communities across the nation.
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As the year unfolds for USA Rugby’s national teams, Medallia’s added support demonstrates a commitment to rugby and foundation of mutually shared values.
USA Rugby Chief Executive Officer, Ross Young said:
“We are incredibly proud to feature Medallia on both front and back of Jersey during a very important test series for our Men’s XVs National Team. Since coming on board earlier this year, Medallia has hit the ground running to help us design and implement tools that increase connectivity with our fans and stakeholders. This extension of our partnership is a testament to their ongoing support and commitment to the sport and our senior National Team programs.”
Medallia Executive Vice President Rory Cameron said:
“USA Rugby is a rising powerhouse and Medallia is proud to sponsor both the women’s and men’s national teams. At Medallia, we are all about fostering incredible experiences, and it’s hard to match the thrill of rugby. This international sensation is gaining traction in the United States and Medallia is proud to be along for the ride.'
When the Men’s Eagles return, it’ll be for the first time in nearly two years and against two of the world’s Top 5 teams. England are currently ranked No. 3 while Ireland sit at No. 4. Both matches officially mark the start of a new cycle for the USA Men as the program sprints toward Rugby World Cup France 2023.
The USA Men’s XVs National Team will face England on Independence Day, July 4 (KO 9 AM ET), and Ireland on July 10 (KO 2 PM ET). Both matches are streamed LIVE on florugby.com with comprehensive coverage on USA Rugby’s social media channels.
Click here to learn more about Medallia’s partnership with USA Rugby.
About Medallia
Medallia (NYSE: MDLA) is the pioneer and market leader in Experience Management. Medallia’s award-winning SaaS platform, the Medallia Experience Cloud, leads the market in the understanding and management of experience for customers, employees and citizens and residents. Medallia captures experience signals created on daily journeys in person, on calls and digital channels, over video and social media and IoT interactions and applies proprietary AI technology to reveal personalized and predictive insights that can drive action with tremendous business results. Using Medallia Experience Cloud, customers can reduce churn, turn detractors into promoters and buyers, create in-the-moment cross-sell and up-sell opportunities and drive revenue-impacting business decisions, providing clear and potent returns on investment. www.medallia.com.
