USA Rugby is delighted to announce goodr, the award-winning active eyewear brand, as its official sunglasses partner.
This partnership embodies USA Rugby’s spirit of performance, personality, and accessibility with goodr’s signature blend of high-performance technology and "All Fun" persona, offering Active Eyewear for Anyone through a wide range of frames and styles.
As all eyes look ahead to a slate of sizzling summer fixtures and as athletes ramp up training, protecting their vision is paramount to peak performance. Teaming up with goodr ensures USA athletes are equipped with the best care on and off the pitch.
goodr is widely-known for its expansive range of sunglasses designed with the four Fs in mind—Fun, Fashion, Function, and ‘Ffordability, and for USA Rugby athletes who move at high speeds, goodr’s proprietary ‘No Slip, No Bounce’ technology ensures their frames stay securely in place during intense warm-ups, training sessions, and throughout their busy lives. All lenses are polarized with UV400 protection, shielding players' eyes from harmful glare and fatigue, allowing them to focus on what matters most.
USA Rugby CEO, Bill Goren commented:
"USA Rugby and our Eagles are focused on performance, but a critical part of our sport is about having fun and enjoying being on the pitch. goodr is the perfect partner embodying this balance, providing the high performance functionality our athletes need with a fun, approachable style that our players and fans will love."
“Partnering with USA Rugby ahead of the 2028 Games isn’t just a great match...it’s a full-on power play,” said goodr CEO and co-founder Stephen Lease.
“Rugby athletes spend countless hours training under the sun...speed work, agility, strength and conditioning...so eye protection really matters when you're grinding that hard. We make sunglasses that stay put and look fresh during those pre-game and on-the-sideline moments. If they can handle elite athletes off the pitch, they can handle anything.”
The partnership also extends beyond the field of play with coaches and support staff sporting goodr frames on the sidelines, helping ensure they have a clear picture and vision of players in match and training.
At goodr, we’re recklessly committed to fun…blah, blah, blah, sunglasses. Guided by our four Fs, Fun, Fashionable, Functional, and ‘Ffordable, we create and sell Active Eyewear for Anyone. Whoever you are, however you move, whenever joy finds you, goodrs move with you.
Founded in 2015 as a running brand, we have since evolved into an active eyewear brand, designing classic, fashion, and performance sunglasses, winter goggles, prescription shades, cases, and the occasional absurd accessory when the moment calls for it. Our products are available on goodr.com, The goodr Cabana on Abbot Kinney in Los Angeles, and at leading national retailers including REI, Fleet Feet, Dick’s Sporting Goods, Public Lands, Scheels, and Target.
At our core, we exist to give you permission to be unabashedly yourself. We believe accessibility creates connection, and connection gives people the freedom to show up as they are. Featured in Runner’s World, Outside, Men’s Health, Women’s Health, Bicycling, and GQ, our products prove you don’t have to choose between function and fun.
