SAN FRANCISCO, CA - As the Rugby World Cup Sevens 2018 inches closer, Rugby International Marketing today announced a partnership with Budweiser that names the King of Beers as an Official Partner to the July event. Budweiser will be widely available to fans aged 21 and older during the tournament.
"This partnership is especially exciting,' noted Pam Kosanke, Interim CEO of Rugby International Marketing, "Not only is Budweiser an American treasure, but the brand is notably recognized for fan activations. We're happy to add to the experience here.'
With the Rugby World Cup Sevens making its debut on American soil, it is only appropriate for the event to be sponsored by the most renowned beer brand in America.
"For decades, we've been at the forefront of investing in sports properties that we believe have the potential to capture the attention of fans around the country,' said Ricardo Marques, VP of Marketing for Budweiser. "Rugby is on the cusp of breaking through to a much larger audience in the U.S., and Budweiser will be there to usher in this new era in rugby with the Great American Lager.'
Rugby World Cup Sevens 2018 kicks off July 20-22 at the iconic AT&T Park in San Francisco. Tickets are available at www.rwcsevens.com/tickets
About Budweiser
Budweiser, an American-style lager, was introduced in 1876 when company founder Adolphus Busch set out to create the United States' first truly national beer brand - brewed to be universally popular and transcend regional tastes. Each batch of Budweiser stays true to the same family recipe used by five generations of Busch family brewmasters. Budweiser is a medium-bodied, flavorful, crisp and pure beer with blended layers of premium American and European hop aromas, brewed for the perfect balance of flavor and refreshment. Budweiser is made using time-honored methods including "kraeusening' for natural carbonation and Beechwood aging, which results in unparalleled balance and character.
